So do not worry so much about the outcome and focus on the processes that will take you to touch the stars. If you like good advice, read and analyze these five key attitudes.

1. The adventure never ends
It’s another way of saying, never stop innovating. For entrepreneurs, the closing of a cycle is the beginning of another. Figures released by Steve Ballmer, Microsoft president, say that 70% of unsuccessful projects, between 20% and 25% have some success, and only 5.9% achieved success after seven or eight years of work. The secret? Reach the year No. 7. So do not stop. Think of the future. Sit back and discover what your value proposition next year and in three years.

2. Identifies key customer
Google showed that meet the information needs of people could be big business on the Internet, even after the dotcom bubble burst in the late 90′s. One of the slogans of the world’s most admired company says it all: “Concentrate on the user and all else will come alone.” The phrase, which seems simple, lies a great lesson: the important thing is to identify who the customer is key, and this is not necessarily who gets the money. The Google business model, at least with which he achieved fame and millions of dollars in market capitalization, is based on charging advertisers to publish their ads in your browser. And never users, even if the axis of the entire company.

3. Focus on success
Bill Gates, Microsoft founder said with certainty: “From the beginning we did not think of anything that was not succeed.” Think big. Think positive. Dreaming of a vision and transform it into a business. Work hard and takes care of every detail. Set a goal and make the entire organization is directed in that direction.

4. Work with passion
The best injection of capital that can receive your business is your energy. And for that you need to work with passion. Remember what I said Warren Buffett, the investor who became one of the richest men in the world: “In my adult business life I have never had to choose between professional and personal. Tap dancing going to work, and when I get I enjoy tremendously. ” Success, ultimately comes from within. Have fun on your business. Enjoy it.

5. Be honest
You and others. It is true that you must destroy the world to achieve your goals. You do not transform into a hideous and neurotic person. If you do not listen to Emilio Botin, chairman of Banco Santander. When asked why his financial institution had fallen into the temptation of buying and selling loans and junk bonds, which ended up sinking giants like Citigroup and Lehman Brothers, one of the world’s most powerful bankers responded: “If you do not buy it for you, do not try to sell it. “