It is important to take into account the specific characteristics that have the financial marketing:

Strong state regulation. This requires all banks to compete on equal terms.
The existence of entry barriers. Formal and informal.
Maintaining permanent relationships between the entity and its customers.
The intangible nature of financial products.
Heterogeneity of products.

This discipline has evolved as a result of changes in the financial sector such as the liberalization and internationalization in terms of regulations, significant increase competition and greater demands by the customer in terms of price and service.

In response to these changes, bank branches have left behind some of.

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In the end of the 20th century, manufacturing activities in Tanzania have exemplified a steady growth, registering average annual growth of over 4 percent.  Nevertheless, manufacturing activities in Tanzania, are relatively small and at an infancy stage.  Its contribution to GDP has averaged 8% over the last decade, with most activities concentrated on manufacture of simple consumer goods - food, beverages, tobacco, textiles and furniture and wood allied products.  Most of the present industries were established in the light of import substitution strategy, whereas production focused in substituting previously imported goods in view of saving the country’s meagre foreign exchange.   

The government decision to liberalise trade and investment policies, effected since 1986, witnessed a number of firms even those believed to be as strong, clumping down as they could hardly withstand competition from imported manufactures.  A.

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