| Financial marketing is a special part of the marketing of services,
which is used in both product sales, as in the provision of services by
financial institutions.
It is important to take into account the specific characteristics that have the financial marketing:
Strong state regulation. This requires all banks to compete on equal terms.
The existence of entry barriers. Formal and informal.
Maintaining permanent relationships between the entity and its customers.
The intangible nature of financial products.
Heterogeneity of products.
This discipline has evolved as a result of changes in the financial
sector such as the liberalization and internationalization in terms of
regulations, significant increase competition and greater demands by the
customer in terms of price and service.
In response to these changes, bank branches have left behind some of.
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